1. Color code your ads to match your web site palette *exactly*. Don't use frames around your ads. Instead, in the AdSense code generation interface, make sure you choose the same color as your page background for the ad frame and the ad background.
2. Try not to use the traditional horizontal banner style or leaderboard image ads because people are blind to them
3. Use Google's own AdSense optimization tips at www.google.com and visual heat map to assist you in deciding where on your page to place your AdSense ad code.
4. Research competitive keywords using a keyword research tool or grab a list of
the most popular keywords from various sources and use them in your web site pages where relevant - searchenginewatch.com
5. Use Google's new 4 and 5 link ad units wherever possible. They seem to have a much higher Click Through Rate (CTR) than regular ad styles. You can view all the AdSense ad formats at https://www.google.com/adsense/adformats.
6. Use custom Ad Channels for each of your ad placements, for example, "Top 5 Link Unit Blue Palette" or "Left Side Navigation Image Skyscraper" etc. Tweak, track and measure the success of each of these custom channels so you know what gives you the highest CTR. Some ad formats and colors will work better than others, but you won't know which until you test, test and test some more
January 2, 2009
Adsense Tricks
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